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SMEG Toaster Review for 2022

The SMEG Toaster is not for everyone. Mic drop. That’s right. I said the SMEG Toaster is definitely not going to be everyone’s first choice when purchasing a breakfast toast making machine.

But for some, it’s the ONLY choice.

Why is the SMEG not for everyone? Well, because it comes with the kind of price tag that you’d expect from a toaster in an industrial kitchen rather than in somebody’s home.

If you love it – like many do – then be prepared for the price tag associated with going full 50s retro style.

best smeg toaster blue

If you’d like to check out additional toasters before making a decision on a toaster we suggest you go through our popular guide to the best toasters on the market here.

If you’re not prepared to spend a couple hundred dollars on a toaster then skip ahead to one of our reviews of more moderately priced toasters.

If you love all things SMEG like I do then let’s jump in and discover what I really feel about the SMEG toaster.

In all it’s beautiful shapes and colors.

Top Features

smeg toaster

The SMEG toaster is an inspiring appliance. It’s a truly beautiful machine.

It combines solid ergonomics, superior functionaility plus an aesthetic that compels you to toast in style.

This retro style toaster is perfect for breakfast, lunch, brunch and even midnight snacks when you’re toasted… I mean toasting.

I sometimes talk to my SMEG (Dorothy is her name if you must know) during my daily morning toast. SMEG is a good listener. Half-joking.

Let’s be honest: the SMEG toaster is gorgeous. In fact, it’s absolutely gorgeous, and it offers all the features and benefits that you’d expect from a premium toaster product.

It is the ultimate solution for everyone who’s ever thought to themselves over a cup of coffee in the morning: “Gosh, my toaster is frickin’ ugly.”

SMEG Design And Finish

positive smeg toaster review

WARNING: SMEG Toaster model numbers ahead.

The SMEG toaster comes in 3 main models: the TSF01, the TSF02, and the TSF03.

The SMEG TSF01 and SMEG TSF02 are both 2-slot toasters: the TSF01 the smaller toaster and the TSF02 the larger toaster.

The SMEG TSF03 is a 4-slice toaster.

The SMEG toaster comes in a variety of different colors and finishes: black, cream, chrome, pastel blue, pastel green, pink, red, as well as special custom decorated SMEG toaster models.

The SMEG toaster can handle all your toasted breads needs: farmhouse & artisan loaves, baguettes and also bagels.

With 6 standard browning settings and a convenient bagel function, it has all the bells and whistles of a premium toaster.

It’s a brilliantly solid piece of kitchen equipment under those pretty curves.

I suspect you could drop it from the top floor of your home, and it would bounce and still work when it hit the ground. We don’t recommend trying to find out.

Why is SMEG One Of Our Favorite Toasters?

smeg logo

We love the SMEG for a couple of reasons.

We are toast lovers and the SMEG elevates the origin story of each piece of toast. It’s not just toast. It’s SMEG toast.

It makes us happy. It makes us joyful. It is beautiful.

The extra-wide slots are also essential in our home, partly because I don’t always cut a perfectly thin slice of bread and partly because we all love bagels on the weekend too.

SMEG Ease Of Use

It’s not hard to use a toaster. It’s Kitchen 101.

smeg toaster on counter

You put the bread (or bread like product) of your choice in the top, pick your setting and then pull the handle down to cook the bread.

A few minutes later, it’s toasted. Voila!

It’s worth noting, however, that the SMEG’s preset modes are much more useful than those on a cheap toaster.

it’s very easy to get the perfect slice of toast out of a SMEG Toaster.

Cleaning And Maintenance

blue smeg toaster

You’ll be pleased to know that it’s not difficult to clean and maintain a toaster but in the case of the SMEG toaster we think it’s important that you do spend time on cleaning and maintaining the product.

It’s very easy to neglect toasters but we’ve found that they can start to accumulate rust when you do that.

No big deal if you’ve bought a $20 toaster, right?

But we think that if you’ve invested in a SMEG then you’re going to want to protect the investment.

That means emptying the crumbs tray on a regular basis. Wiping down the product once or twice a week with a damp cloth and generally trying to avoid giving it any knocks.

Common Questions about the SMEG Toaster

What is a SMEG Toaster?

smeg toaster color choices

The SMEG Toaster is a tour de force revival of the common kitchen toaster. 50s Retro Style. We love it!

How Much is a SMEG Toaster?

SMEG toasters range in pricing from around $100 to $300 depending on your SMEG model and finish.

How good is a SMEG Toaster?

It looks amazing. It makes great toast. Life is good.

Our Final Thoughts

Let’s make no bones about it – the SMEG is an unnecessary luxury item for most people.

For a solid family toaster you can get much better value for your more money with other toaster models. But if you want a work of art in your kitchen then this is the toaster for you.

There’s probably no finer toaster than the SMEG.

Visitors will notice it and your family will love it. #smeg50style


  1. This brand is sophisticated and I adore it! I love this toaster, I cannot wait to have this on my counter in my home. This is definitely a conversation piece. I love a good versatile tool!

  2. This beautiful toaster takes me back when I was a child and we would come to Tennessee to visit my Granny. She had a beautiful 50’s era kitchen from her dining table & chairs to the refrigerator and all the small appliances that I just adored! I can visualize this SMEG toaster sitting on her counter and if I could be fortunate enough to win it, it would feel like I was visiting my Grandma everyday! Keeping my fingers and toes crossed! Good luck everyone! ☺

  3. I would absolutely love to win this toaster. It looks so unique, and I’ve never had a toaster in my childhood. I’ve never won anything, and this would mean so much to me!

  4. These really are a unique and a really neat looking toaster.. I would be proud to have one on my counter.. Thank you for the chance to own one.. Good luck everyone..??

  5. my kitchen is done is turquoise teal and aqua.Sometimes I find it very hard to find the colors when I lose an appliance to blend into my color skeem.I love this they have colors that blend in nicely into what I am doing in my kitchen.Awesome prize to have

  6. I could really use a new toaster. My old one quit on me some time ago. At 66 years old I can’t afford to go out and buy a new one.
    With luck, maybe I’ll win this one.

  7. My parents midcentury home had a 50s style kitchen with metal cupboards painted in enamel paint. My parents are both gone now but that 50s bug is still alive in me. I’d love this for my kitchen and the kids would appreciate it too. It is a beautiful appliance.

  8. I love the retro look and the colors, but it would be a little out of my price range for a toaster. Would love to own one though!

  9. I prefer a classic style toaster to a “modern” style toaster. I am very traditional and will always select classic styles because the styles and colors bring me back!

  10. I have never seen this brand before…and I love, love, love it! Would go perfectly with my antique enamel drop-leaf kitchen table!!!

  11. Reminds me of my grandmother’s toaster, though she also used an extendible toasting fork that we loved as kids

  12. What a gorgeous toaster, this could be the star of my kitchen! Thanks for the chance to win this. 🙂

  13. MY husband and I of 56 years would most surely be grateful if we win this amazing toaster. We have been without won for a long time now since our toaster no longer works. Thank you for this wonderful opportunity.
    Mr. and Mrs. Everett Halligan

  14. I love the retro style and color of this toaster. Plus I had heard of Smeg toasters before and know they are highly rated.

  15. This looks like a lovely toaster and I have heard so much about the SMEG Brand that I’d like to try one.


  16. Would love to win.
    my toaster just broke last week im due for a new one thats for sure 🙂 oxo

  17. I just love everything about the 50’s. So when I saw the SMEG toaster I fell in love with it. I surely would love to win this magnificent appliance. The colors to choose from are just absolutely beautiful.

  18. Definitely loving the return of the retro! There was nothing like it back in the day and with the variety of colors now there definitely won’t be no stopping the beauty it’ll bring to any kitchen! Thank you for the opportunity!

  19. I LOVE Smeg products, the style is clean and hip and would be a beautiful addition to any kitchen. I have the water kettle and would love to bring this toaster to my countertop!

  20. What a beautiful toaster. The pink one is my favorite and I love the retro look. Please, would LOVE to win. This is so pretty I would set it on my counter so everyone could see it. My old one gave up the ghost last year and I really miss Toasted bread. Thank you for the chance to win one. Sue

  21. I agree it is high priced but just check it out! The SMEG really is an attractive appliance and there is a lot about 50s appliance styles to love.

  22. Omgoodness,that pink is to die for I would absolutely be in love with this!!! Thanks so much for the opportunity.????

  23. It is the prettiest toaster ever! I don’t have enough cabinet space, so my ugly old toaster is on permanent display at all times. I sure would love to trade it in for something new and cute! The hardest part would be selecting between all of these cool colors.


  25. Wow I am truly impressed with this toaster..From the sleek lines and curves to the extra wide slots that are just perfect for my thick slices of Artisan Bread that I like to indulge in while at When I go to set this out on the counter @work I know my coworkers will be oohing & awening. If I am not the winner of this toaster,you best believe I will be ordering me one of these by the end of the week!!

  26. I look at these all the time when I am out shopping. Love the look, but just can’t afford one. It would be awesome to win! Thanks for the opportunity!

  27. Why of course I would love to win a Smeg. They are so sleek great Sweepstakes. Thanks for the opportunity

  28. Love love love retro. What a great looking toaster. Makes me think of the old cafe’s. The ones with the Juke box at every table. Fantastic

  29. My granddaughter would LOVE this toaster; she loves the retro look and wants her kitchen the light blue!! Thanks for the chance.

  30. I’m hoping to win a Smeg toaster for my son. He decorates in ’50s designs and his kitchen is red and white. A red Smeg toaster would be a great gift for him.

  31. I was BORN in the early 50s, and I don’t even remember us having something like this! I think it looks cool.

  32. I love this toaster! The whole mid century vibe is my cup of tea! Just love the colors, too. I can see Doris Day in her pink and aqua kitchen using this toaster! RIP ?

  33. These toasters are so lovely, I love that Retro look, it really is delightful. I would love to win, as there is no logical way I can possibly afford it lol. I actually do need a toaster at the moment too.

  34. Thank you for this opportunity. The details offered never cease to amaze me and the endless generosity, astonishing! I am a better person by finding your offerings. Again, Thank you most sincerely. J.

  35. I’ve had a chrome retro Cuisinart Toaster for many years, but I would like having a new modern retro one in the kitchen in case the old one kicks the bucket in the near future…

  36. The SMEG toaster is another unique appliance to add on for collection for the lovers of new kitchen items. Wishing anyone entering the giveaway or consumer’s that will be purchasing this appliance good luck.

  37. I haven’t had a good toaster in forever. I’m starting over in life so this would make a great addition to my home.

  38. What a beauty! Love to win as an anniversary gift for my son and his wife who don’t own a toaster at all.

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