SMEG Toaster Review for 2021

The SMEG Toaster is not for everyone. Mic drop. That’s right. I said the SMEG Toaster is definitely not going to be everyone’s first choice when purchasing a breakfast toast making machine.

But for some, it’s the ONLY choice.

best smeg toaster blue

Why is the SMEG not for everyone? Well, because it comes with the kind of price tag that you’d expect from a toaster in an industrial kitchen rather than in somebody’s home.

If you love it – like many do – then be prepared for the price tag associated with going full 50s retro style.

If you’d like to check out additional toasters before making a decision on a toaster we suggest you go through our popular guide to the best toasters on the market here.

If you’re not prepared to spend a couple hundred dollars on a toaster then skip ahead to one of our reviews of more moderately priced toasters.

Check out The Bonsaii 4-Slice Toaster: Best Low Budget Family Toaster Around.

If you love all things SMEG like I do then let’s jump in and discover what I really feel about the SMEG toaster.

In all it’s beautiful shapes and colors.

Top Features Of The SMEG Toaster

smeg toaster

The SMEG toaster is an inspiring appliance. It’s a truly beautiful machine.

It combines solid ergonomics, superior functionaility plus an aesthetic that compels you to toast in style.

This retro style toaster is perfect for breakfast, lunch, brunch and even midnight snacks when you’re toasted… I mean toasting.

I sometimes talk to my SMEG (Dorothy is her name if you must know) during my daily morning toast. SMEG is a good listener. Half-joking.

Let’s be honest: the SMEG toaster is gorgeous. In fact, it’s absolutely gorgeous, and it offers all the features and benefits that you’d expect from a premium toaster product.

It is the ultimate solution for everyone who’s ever thought to themselves over a cup of coffee in the morning: “Gosh, my toaster is frickin’ ugly.”

SMEG Design And Finish

positive smeg toaster review

WARNING: SMEG Toaster model numbers ahead.

The SMEG toaster comes in 3 main models: the TSF01, the TSF02, and the TSF03.

The SMEG TSF01 and SMEG TSF02 are both 2-slot toasters: the TSF01 the smaller toaster and the TSF02 the larger toaster.

The SMEG TSF03 is a 4-slice toaster.

The SMEG toaster comes in a variety of different colors and finishes: black, cream, chrome, pastel blue, pastel green, pink, red, as well as special custom decorated SMEG toaster models.

The SMEG toaster can handle all your toasted breads needs: farmhouse & artisan loaves, baguettes and also bagels.

With 6 standard browning settings and a convenient bagel function, it has all the bells and whistles of a premium toaster.

It’s a brilliantly solid piece of kitchen equipment under those pretty curves.

I suspect you could drop it from the top floor of your home, and it would bounce and still work when it hit the ground. We don’t recommend trying to find out.

Why is SMEG One Of Our Favorite Toasters?

smeg logo

We love the SMEG for a couple of reasons.

We are toast lovers and the SMEG elevates the origin story of each piece of toast. It’s not just toast. It’s SMEG toast.

It makes us happy. It makes us joyful. It is beautiful.

The extra-wide slots are also essential in our home, partly because I don’t always cut a perfectly thin slice of bread and partly because we all love bagels on the weekend too.

SMEG Ease Of Use

It’s not hard to use a toaster. It’s Kitchen 101.

smeg toaster on counter

You put the bread (or bread like product) of your choice in the top, pick your setting and then pull the handle down to cook the bread.

A few minutes later, it’s toasted. Voila!

It’s worth noting, however, that the SMEG’s preset modes are much more useful than those on a cheap toaster.

it’s very easy to get the perfect slice of toast out of a SMEG Toaster.

Cleaning And Maintenance of your SMEG

blue smeg toaster

You’ll be pleased to know that it’s not difficult to clean and maintain a toaster but in the case of the SMEG toaster we think it’s important that you do spend time on cleaning and maintaining the product.

It’s very easy to neglect toasters but we’ve found that they can start to accumulate rust when you do that.

No big deal if you’ve bought a $20 toaster, right?

But we think that if you’ve invested in a SMEG then you’re going to want to protect the investment.

That means emptying the crumbs tray on a regular basis. Wiping down the product once or twice a week with a damp cloth and generally trying to avoid giving it any knocks.

Common Questions about the SMEG Toaster

two smeg toasters on counter

What is a SMEG Toaster?

The SMEG Toaster is a tour de force revival of the common kitchen toaster. 50s Retro Style. We love it!

How Much is a SMEG Toaster?

SMEG toasters range in pricing from around $100 to $300 depending on your SMEG model and finish.

How good is a SMEG Toaster?

It looks amazing. It makes great toast. Life is good.

Our Final Thoughts

smeg toaster color choices

Let’s make no bones about it – the SMEG is an unnecessary luxury item for most people.

For a solid family toaster you can get much better value for your more money with other toaster models. But if you want a work of art in your kitchen then this is the toaster for you.

There’s probably no finer toaster than the SMEG.

Visitors will notice it and your family will love it. #smeg50style


  1. This brand is sophisticated and I adore it! I love this toaster, I cannot wait to have this on my counter in my home. This is definitely a conversation piece. I love a good versatile tool!

  2. I need and would love a SMEG toaster!

  3. We would love to have this toaster

  4. I thank God for your blessing to me.

  5. I think it’s pretty cool

  6. Golly! This is even prettier than my man robot. ?

  7. Lovely turquoise color! What a beautiful appliance to have displayed on the counter!

  8. This beautiful toaster takes me back when I was a child and we would come to Tennessee to visit my Granny. She had a beautiful 50’s era kitchen from her dining table & chairs to the refrigerator and all the small appliances that I just adored! I can visualize this SMEG toaster sitting on her counter and if I could be fortunate enough to win it, it would feel like I was visiting my Grandma everyday! Keeping my fingers and toes crossed! Good luck everyone! ☺

  9. I would absolutely love to win this toaster. It looks so unique, and I’ve never had a toaster in my childhood. I’ve never won anything, and this would mean so much to me!

  10. I need a toaster I have none since I lost it in my storage that I was no longer able to afford. Please pick me.

  11. Veronica S Mashack

    I pray that I win this toaster……it’s time for a new one.

  12. These really are a unique and a really neat looking toaster.. I would be proud to have one on my counter.. Thank you for the chance to own one.. Good luck everyone..??

  13. I would love to win SMEG Toaster.

  14. my kitchen is done is turquoise teal and aqua.Sometimes I find it very hard to find the colors when I lose an appliance to blend into my color skeem.I love this they have colors that blend in nicely into what I am doing in my kitchen.Awesome prize to have

  15. So cool!

  16. I could really use a new toaster. My old one quit on me some time ago. At 66 years old I can’t afford to go out and buy a new one.
    With luck, maybe I’ll win this one.

  17. I would love to win this beautiful toaster.

  18. Sharon Sopczynski

    Would love to win this beautiful color

  19. I’d like to say ‘Smeg off’ to my 30 year old toaster!

  20. Friend has one. Really great.

  21. I would love to win this, very nice.

  22. I love the retro look

  23. Cool Florida Colors!

  24. Lve this look

  25. nice toaster, never saw the price ?

  26. this would be a great addition to my kitchen

  27. I SO want this toaster. Mine broke a year ago, and I just can’t find a decent one.

  28. I love the turquoise colours

  29. One toaster, please!

  30. Wonderful toaster!

  31. I love the turquoise colour

  32. Now that toaster feels like home! Feeling a little nostalgic now lol… would love a win!

  33. This would be a great addition to my kitchen

  34. now those look classy!

  35. Love the color!

  36. Marc-Andre Taillefer

    wow nice colour

  37. Deborah Dorrington

    I love this SMEG Toaster, it is so cool.

  38. What a neat machine.

  39. My parents midcentury home had a 50s style kitchen with metal cupboards painted in enamel paint. My parents are both gone now but that 50s bug is still alive in me. I’d love this for my kitchen and the kids would appreciate it too. It is a beautiful appliance.

  40. I’m ready I got the ?.

  41. Sharon Goodpasture

    I would love a Smeg – would match my kitchen beautifully!

  42. I love the retro look and the colors, but it would be a little out of my price range for a toaster. Would love to own one though!

  43. Good looking retro style toaster!

  44. Thank you for the opportunity to enter your drawing!

  45. I love the colors and the retro look.

  46. SWEET

  47. Katheleen Cannella

    I prefer a classic style toaster to a “modern” style toaster. I am very traditional and will always select classic styles because the styles and colors bring me back!

  48. MMmmm toast.

  49. Both of the colors are sooooo cool. I sure hope I win!
    digicats {at} sbcglobal {dot} net

  50. So CHIC looking. Love the look of this. The stats on it sound awesome.

  51. I have never seen this brand before…and I love, love, love it! Would go perfectly with my antique enamel drop-leaf kitchen table!!!

  52. I love the look of this. Could really use a new toaster.

  53. Reminds me of my grandmother’s toaster, though she also used an extendible toasting fork that we loved as kids

  54. AWESOME!

  55. Elizabeth Matthiesen

    What a gorgeous toaster, this could be the star of my kitchen! Thanks for the chance to win this. 🙂

  56. Cool toaster


  58. I am a retro freak. truly love it!

  59. Sharp looking toaster. Would love to win, because I need a toaster.

  60. So desperately in need of a new toaster…. current one makes bread stale, not toast. *headdesk*

  61. SPLENDID toaster wow awesome toaster love the style of it

  62. SPLENDID toaster look the retro design of it nice one indeed so awesome

  63. Everett and Melody Halligan

    MY husband and I of 56 years would most surely be grateful if we win this amazing toaster. We have been without won for a long time now since our toaster no longer works. Thank you for this wonderful opportunity.
    Mr. and Mrs. Everett Halligan

  64. I would like to win this. Looks like it is made to last a long time.

  65. So cool!!

  66. Definitely a serious “mic drop” for this toaster!! A SMEG in my kitchen???? Oh, yes, please.

  67. This looks like a SPLENDID toaster; I’d really love to have one!

  68. Beautiful design, I love all their products!

  69. I love the retro style and color of this toaster. Plus I had heard of Smeg toasters before and know they are highly rated.

  70. SMEG has an outstanding line of appliances — love their blender and juice maker too!

  71. I am absolutely head over heels for this toaster!!? I really want and need one!

  72. I love this toaster…would love to own one! Thanks for the chance!

  73. Love the look. Who ever wins is sure going to love it.

  74. I would love this for my kitchen

  75. I would love this!

  76. It would look perfect on my kitchen countertop!

  77. Would love to win this beauty!

  78. I love the retro look and style of it.

  79. Would love to win

  80. LIKE the retro look in my kitchen goes with farmhouse style.

  81. This looks like a lovely toaster and I have heard so much about the SMEG Brand that I’d like to try one.


  82. I absolutely love all the SMEG appliances & would be thrilled to have this toaster. Good luck to all!

  83. Loving this! First time I’ve seen this toaster and I’m in love!

  84. love the look of this toaster and the color is so refreshing

  85. tee-jay MacDonald Dutton

    Would love to win.
    my toaster just broke last week im due for a new one thats for sure 🙂 oxo

  86. Fantastic Giveaway!! Would LOVE to win this!

  87. How awesome is that!!!

  88. I just love everything about the 50’s. So when I saw the SMEG toaster I fell in love with it. I surely would love to win this magnificent appliance. The colors to choose from are just absolutely beautiful.

  89. Definitely loving the return of the retro! There was nothing like it back in the day and with the variety of colors now there definitely won’t be no stopping the beauty it’ll bring to any kitchen! Thank you for the opportunity!

  90. Have some Hot Cross Buns waiting for my new toaster

  91. I LOVE Smeg products, the style is clean and hip and would be a beautiful addition to any kitchen. I have the water kettle and would love to bring this toaster to my countertop!

  92. Who knew small kitchen appliances could be so beautiful?

  93. What a beautiful toaster. The pink one is my favorite and I love the retro look. Please, would LOVE to win. This is so pretty I would set it on my counter so everyone could see it. My old one gave up the ghost last year and I really miss Toasted bread. Thank you for the chance to win one. Sue

  94. Great housewarming gift for my son

  95. I agree it is high priced but just check it out! The SMEG really is an attractive appliance and there is a lot about 50s appliance styles to love.

  96. Jazzlyne Di Mambro

    Omgoodness,that pink is to die for I would absolutely be in love with this!!! Thanks so much for the opportunity.????

  97. I love the looks of this! I would love to win it!

  98. Love the retro style and looks like its a pretty amazing little toaster! 😀

  99. What a beautiful piece of appliance for the kitchen.

  100. I would love to have one of these stylish, smart looking toasters!!

  101. Shirley D Williams

    just love retro anything and this is a good looking toaster ty

  102. The design is great and instructions of use sounds like a great toaster to have.

  103. I am so in to retro!! Would love this!!

  104. I love it, thanks for the entry!!!

  105. It is the prettiest toaster ever! I don’t have enough cabinet space, so my ugly old toaster is on permanent display at all times. I sure would love to trade it in for something new and cute! The hardest part would be selecting between all of these cool colors.

  106. Holy cow, wow!

  107. I love the style and colors, retro anything is great!

  108. I love both the retro toaster and coffee pot.They look more study than ones today.#Retro

  109. My toaster has seen better days. A lovely new SMEG in Ivory would be both lovely and an eye catcher.

  110. Functional and oh so pretty!

  111. Very nice


  113. It’s a real beauty!

  114. lovely product’s thanck you for the chance

  115. I love the retro look.

  116. What a cute style

  117. Sheri Newell Anderson

    This toaster is so unique, would love to win and love the look!

  118. Would love this!

  119. Whoooooooahhhhhh.

  120. Wow I am truly impressed with this toaster..From the sleek lines and curves to the extra wide slots that are just perfect for my thick slices of Artisan Bread that I like to indulge in while at When I go to set this out on the counter @work I know my coworkers will be oohing & awening. If I am not the winner of this toaster,you best believe I will be ordering me one of these by the end of the week!!

  121. This toaster is awesome!! Wow!! I would love to have it my kitchen. Thank you!

  122. Love the look of the toaster and would love to get one. Thanks for the opportunity.

  123. Looks fantastic. I’d love one

  124. I look at these all the time when I am out shopping. Love the look, but just can’t afford one. It would be awesome to win! Thanks for the opportunity!

  125. Why of course I would love to win a Smeg. They are so sleek great Sweepstakes. Thanks for the opportunity

  126. Very nice looking Toaster.

  127. I love the look and would love to own one to bring back memories.

  128. My toaster broke, so I heat my bread in the oven, or on top of the stove. Thanks for the chance.

  129. Beautiful toaster! Love the colors!

  130. Love love love retro. What a great looking toaster. Makes me think of the old cafe’s. The ones with the Juke box at every table. Fantastic

  131. It sure is pretty. I can’t possibly afford one but it would be nice to win one.

  132. Would love to win

  133. This is beautiful ty for the chance

  134. I would be very happy to have and use this SMEG toaster

  135. One of these retro toasters would be a real nice part of my kitchen! Good Luck everyone

  136. Elizabeth Robinson

    I would really love to win one of these. Thanks for the giveaway.

  137. Love the look of these toasters; gorgeous.

  138. Would love to win this

  139. I love the style of this toaster. I also love that it comes in so many different colors.


  141. I would LOVE to have a smeg toaster

  142. What a great-looking toaster; ‘d love to give this to my daughtet

  143. love the cool colors

  144. Its a really nice retro toaster and I hope I win one…

  145. Wow gorgeous! Would love to have this!

  146. I’d love one of these little beauties!

  147. My toaster just broke, now I’m gonna cross my fingers for a new one.

  148. I love the color!

  149. sure could use this for my new travel trailer

  150. very sleek looking toaster

  151. Love to win could never afford

  152. My granddaughter would LOVE this toaster; she loves the retro look and wants her kitchen the light blue!! Thanks for the chance.

  153. I’m hoping to win a Smeg toaster for my son. He decorates in ’50s designs and his kitchen is red and white. A red Smeg toaster would be a great gift for him.

  154. Great Colors

  155. I was BORN in the early 50s, and I don’t even remember us having something like this! I think it looks cool.

  156. I love this toaster! The whole mid century vibe is my cup of tea! Just love the colors, too. I can see Doris Day in her pink and aqua kitchen using this toaster! RIP ?

  157. I would love the kettle and toaster.

  158. Love the Retro look of the Smeg toaster.

  159. These toasters are so lovely, I love that Retro look, it really is delightful. I would love to win, as there is no logical way I can possibly afford it lol. I actually do need a toaster at the moment too.

  160. Now that’s a cool toaster. I would love a whole Smeg kitchen.

  161. Mint green Smeg I need to go with my Eggs! Toast that is!

  162. Julie McCormickSaathoff

    Thank you for this opportunity. The details offered never cease to amaze me and the endless generosity, astonishing! I am a better person by finding your offerings. Again, Thank you most sincerely. J.

  163. Love the Retro look & the different colours.

  164. Love to have

  165. Would love to see what makes a SMEG toaster worth that much.

  166. I honestly love the classic look of these toasters.

  167. That’s the coolest toaster I’ve ever seen! That’s toast with style!

  168. Would love this toaster in red ?

  169. I’ve had a chrome retro Cuisinart Toaster for many years, but I would like having a new modern retro one in the kitchen in case the old one kicks the bucket in the near future…

  170. love to have a great toaster

  171. LOOKS GREAT! would love to have one but I can’t afford it. Will need towin one.

  172. Wow !! This toaster would look good in any room of the house.


    I am so jealous that I do not have one of these yet

  174. really awesome product

  175. I need a new toaster!

  176. Awesome looking toaster!

  177. Miles Edwin Carter

    I think they look COOL myself
    My 4 slicer only does 2 now anyway.

  178. i hope its wide enough for bagels

  179. I want a Smeg, so gorgeous and I love the 50’s style!

  180. Awesome toaster. I Love the retro look.

  181. They look totally cool!

  182. The SMEG toaster is another unique appliance to add on for collection for the lovers of new kitchen items. Wishing anyone entering the giveaway or consumer’s that will be purchasing this appliance good luck.

  183. this would be a gorgeous addition to our kitchen!

  184. I love all the great colours they have this in!

  185. I need a toaster and this one is really looking like a good one!

  186. Wow, that Smeg is one beautiful Retro toaster and I’d love to own one.

  187. Thank you for the opportunity to win! They are beautiful!

  188. I haven’t had a good toaster in forever. I’m starting over in life so this would make a great addition to my home.

  189. Nice design and color varieties

  190. Wow this SMEG toaster looks like the cream of the crop; just the style for my kitchen!

  191. Neat look

  192. I would love to win this toaster. I love retro stuff.

  193. What a beauty! Love to win as an anniversary gift for my son and his wife who don’t own a toaster at all.

  194. I would love to win this…would match my kitchen perfectly!

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